FP&A evolution. This article is Part 1 of the ‘FP&A and the three-headed serpent’ series. This blog series is inspired by the research ‘Defining the Evolution of FP&A: Benchmarks, Challenges and Opportunities‘ by Prophix and FP&A Trends.
How far can you go with improving your FP&A practices? Recently, I have encountered a paper conveyed by Prophix in collaboration with FP&A Trends: Defining the Evolution of FP&A: Benchmarks, Challenges, and Opportunities.
In this paper, the authors are trying to find the key points that define FP&A evolution based on a survey conducted among 300 FP&A leaders. The results of the survey are presented in the form of insights, of which they have 7.
I will try not to give too much away, but for me, the most striking insight was the following: ‘FP&A Leaders want better data, better technology, more accountability” (Insight 7). While reading about this insight, an analogy of a mythological three-headed serpent came to my mind. I recalled my childhood and the tales I had read about such creatures. The biggest problem this serpent had, was: which of the heads was the master?
In our book ‘Make Data Work for You’ (which you can download for FREE here), we have presented the model of: “data – business planning – tools & techniques,” which seems to have a straightforward connection and relevance to FP&A Insight 7. This model is similar to a legendary creature with three powerful heads and the same eternal dispute: which of the three is most important?
First of all, let’s have to look at each ‘head’ separately.
The FP&A survey states that ‘Companies face a shortage of the right data’ (Insight 4). My first question is: what is the ‘right’ data? You get data from almost every department of your company, as well as from the outside world. The key to ‘right’ data ensures that the data you process and exchange fit the predefined purpose. For this to work, you and your colleagues and partners need to “speak the same language.” You need to be very meticulous, formulating correctly which data you need and knowing which data you must get. We have already written on this subject; you can find that article here.
The next issue is the quality of the data. If you use ‘bad’ data for your analysis, it will directly influence your results’ quality. As they say: “Garbage in, garbage out.” How to get the correct data that fits the purpose at the right place, at the right time? You need to initiate the process of managing data according to your company’s needs and feasible resources. This can all be achieved with a well-implemented data management function.
Now assume you have the right data in the right place. Is your FP&A function mature enough to process the data effectively? According to the FP&A survey: ‘Companies invest time on the wrong FP&A activities’ (Insight 3), ‘FP&A teams aspire to be more strategic’ (Insight 2), and ‘Companies are immature relative to FP&A analytics’ (Insight 1). To become more mature and strategic, you need to know which of your business stakeholders have which needs and information requirements. You need to deliver information that fits the decision-makers’ purposes. And the delivery of this information needs to be as effective as possible. Business partnering and optimization of your own processes, together with business planning methodologies, call to action. You need to move from data processing to data and information analysis. It would be best if you moved from looking back to looking forward in your analysis. Providing correct advice to decisions makes you gain the position of a strategic partner.
Tools & Techniques
The efficiency and effectiveness of business planning processes and advanced techniques often require the support of modern technology. Quoting the FP&A survey again: ‘FP&A success is inhibited by technological immaturity’ (Insight 5). Here is the time to assess which technology meet your real business requirements and fits your company’s capabilities. From my experience, very often, after the implementation of software applications, only 20 % of the functionalities are used. Why? Perhaps due to limited knowledge, absence of trained staff, and thus not knowing or not having the means to use the software to its full potential. Manual workarounds are built as a substitution for these limitations. The real key to solving these issues is matching your technological ambitions with your real needs and capabilities.
Now let’s get back to our FP&A serpent. I believe its three heads are three masters that cannot be separated from each other. Each head plays its own important role in FP&A development. They need to work together to a set purpose and correspond to the company’s resources and ambitions. Only then can they conquer the world.
The next and more important question is: in which order should you start improving the 3 key elements to work on your own FP&A (r)evolution?
For more insights, visit the Data Crossroads Academy site: //academy.datacrossroads.nl/courses/how-to-bring-data-management-into-finance-practices/lesson/data-management-fundamentals-for-finance/