Ticket to the Masterclass “Data Strategy: Design and Implementation” – June 8th, 2023

Description

Length: 3 hour

For whom: Business and data management executives and leaders, including Chief Data Officers and department heads

Structure:

• Short lectures
• Group exercises
• A business case for a made-up company
• Templates
• 1-hour private coaching session with Dr. Irina Steenbeek

Content

Many companies have started data-related initiatives. Often, they start by changing and implementing technology. This approach only sometimes brings the expected results. Technology answers the question: How? But before that, the company must ask and answer two other questions: why it needs a data initiative and what it should achieve. A data management strategy or roadmap must answer these three questions for a company to succeed. In this 3-hour masterclass, we will answer these three questions.

During the Masterclass, we will dive into the following questions:

• Why does a company need a data strategy?
  • The role of data and data management in the business success
  • The common business drivers that lead to a data initiative
  • Data management propositions to various business stakeholders
• What does data management mean for the company?
  • Data management principles
  • Factors that influence the strategy
  • The required scope of a data management initiative and capability
  • The required data management framework
• How can a company implement the strategy?
  • A roadmap and long-term plans
  • An integrated implementation approach
  • Policies, processes, roles, and technology
  • Measures for success
  • Risks and mitigation actions

After completing this Masterclass, you will be able to:

• Design a data management strategy
• Prepare a roadmap
• Develop an implementation approach
• Design an integrated implementation plan for multiple data management capabilities
• Define requirements for IT technologies